Bicycles are the new sports motorbikes/cars

I have owned both and (whilst I'm not sure I have got them out of my system entirely) bicycles are more appealing to me.  Today the BMC MC01 29er town bike caught my eye, but coffee came out of my nose when I saw the price. £4,499.99!!  This is clearly being marketed at the Swiss high net worth individual - who's sold his or her Ducati/Porsche.